About Us

Relative to other marketing departments around the world, ours is unique in terms of composition and focus. In addition to faculty in the traditional areas of marketing and consumer behavior, our department also houses faculty in operations management, operations research, supply chain management, sales management, and multinational business.  In most colleges of business, these faculty groups reside in separate departments. Our ability to leverage the synergies among these academic areas is a key competitive advantage and strength for our department.

In line with this diverse focus, faculty in the Marketing Department published articles in all four of the premier marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science) as well as the top operations (Journal of Operations Management, Decision Sciences, Naval Research Logistics), supply chain (Journal of Supply Chain Management, Industrial Marketing Management), sales (Journal of Personal Selling and Sales Management), and international business (Journal of International Business Studies) journals within the past eight years.  Overall, the marketing faculty were recently ranked #5 by the Chronicle of Higher Education in terms of scholarly production.

The general achievement noted above is highlighted by impactful and very visible activities produced by individual members of the department.  For example:

• Dr. Joe Cronin’s 1992 article published in the Journal of Marketing was recently ranked as the 4^th most influential article ever in the services marketing discipline.

• Dr. Mike Brusco has published over 25 articles in premier operations (Management Science, Naval Research Logistics), quantitative psychology (Psychometrika, Journal of Mathematical Psychology), and marketing (Journal of Marketing, Journal of Marketing Research, Marketing Science) journals since the year 2000.

• Dr. Mike Brady and Dr. Joe Cronin’s 2001 article published in the Journal of Marketing is recognized as having the 5th highest influence on the services marketing field.

• Dr. Gary Knight is ranked as one of America’s 15 most prolific authors in international business.  Dr. Knight also ranks as the 26^th most prolific international business author in the world.  As a group, Florida State is #14 in the U.S. and #29 in the world in international business research.

• Dr. Charlie Hofacker is editor of the most prestigious scholarly journal focusing on electronic marketing, the Journal of Interactive Marketing.

• Dr. Mike Hartline’s 1996 paper published in the Journal of Marketing is ranked as the 27^th most influential article ever in the services marketing discipline.

• Dr. Joe Cronin and Mike Brady’s 2000 article published in the Journal of Retailing has been the most downloaded article in the journal for nearly every month for the past five years.  The article has been cited over1,500 times.

• Students graduating from the doctoral program in marketing within the past 6 years have been placed at Cornell University, Michigan State University, Texas Tech, Kansas State, and Auburn.  Other placements include the University of Georgia, The University of Arizona, and Boston College.

Marketing Department Strategic Plan

Our strategic plan takes advantage of our key strengths in interdisciplinary synergy and services focus to develop more robust teaching, research, and service opportunities for our faculty, students, and community. Specifically, our strategic thrust is based on two interrelated facets: the growing importance of services science and the increasing challenges faced by sales professionals. Services science is an interdisciplinary approach aimed at improving operations, performance, and innovation in the service industries that dominate our nation’s economy. As a field of study, services science fosters a broad perspective that includes research from marketing, operations management, engineering, economics, law, technology, and human resources to tackle the problems of service quality, productivity, efficiency, and innovation that plague service industries around the world. This need for an interdisciplinary perspective carries over into the sales force and their ability to foster long-term customer relationships. In today’s business climate, salespeople are heavily involved in new product/service development, supply chain management, strategic planning, and the facilitation of international commerce.

Marketing Department Bylaws

This document outlines the operating procedures of the Marketing Department, including structure, faculty evaluation procedures, and promotion and tenure guidelines.