Our mission is to educate the next generation of marketing and sales professionals in an atmosphere that values innovation, excellence, and integrity. We recognize that this is a multifaceted effort consisting of quality scholarly research, innovative curriculum, and active participation in the broader community of our profession and society. In support of our mission, we embrace several core values:
- We value innovation in teaching and research, and constantly strive to push the boundaries of marketing theory and practice. We constantly seek new opportunities to disseminate marketing knowledge to our students, colleagues, business professionals, and society.
- We value excellence in all that we do, and continuous improvement to ensure that we do not become complacent.
- We value integrity in our interactions with colleagues, students, and the community at large. We seek to act in accordance with the highest standards of professionalism at all times.
- We value collegiality and strive to be a supportive community of scholars and colleagues. We ensure that our commitment to each other and our mission remains strong.