Relative to other marketing departments around the world, ours is unique in terms of composition and focus. In addition to faculty in the traditional areas of marketing and consumer behavior, our department also houses faculty in professional sales, operations management/research, supply chain management, and multinational business operations. In many colleges of business, these faculty groups reside in separate departments. Our ability to leverage the synergies among these academic areas is a key competitive advantage and strength for our department.
In addition, most of our faculty (regardless of academic area) have a scholarly focus in services marketing or service operations management. This is also a key strength of our department in that our services focus coincides with the thrust of our nation’s and state’s economies, virtually all of the placement opportunities for our marketing graduates, and a growing scholarly interest in the interdisciplinary nature of services.