Melissa Nieves

Education

Florida State University, Tallahassee, Florida
 Ph.D., Marketing - Expected 2014

Florida Gulf Coast University, Fort Myers, FL, 2005
 MBA and Marketing

Stetson University, DeLand, FL, 2002
 BA, Business Administration

Research, Working Papers and Conferences

Nieves, Melissa “Fake It Until You Make It:  “Negative Effects of Status Consumption in Personal Selling Roles” Paper presented at 2011 Global Sales Science Institute in Milan, Italy.

Bacile, Todd J. and Melissa Nieves. “What is the Meaning of “Like” on Company Facebook Pages?  Paper presented at the 2011 Society for Marketing Advances Conference in Memphis, TN

Bolander, Willy, Melissa Nieves, and William Zahn, “Managing Failure” Working Paper

Melissa Nieves and Willy Bolander, “Bridging the Gap from Commitment to Fulfillment” Working Paper

Teaching Experience

Instructor, Marketing Research, Marketing Department, Florida State University, Summer 2011, Summer 2012

Teaching Assistant, Principles of Marketing, Marketing Department, Florida State University, Fall 2010, Spring 2011, Fall 2011, Spring 2012

Related Industry Experience

Bayer HealthCare, Territory Sales Manager/Field Marketing Team

PC Management, Marketing Manager

Vertich Insurance,  Customer Relationship Manager

Practice Marketing Specialists, Marketing Specialist

First Union (Now Wells Fargo), Account Sales and Customer Relations

Professional Affiliations

American Marketing Association Member

AMA DocSIG – Communications Chair

Doctoral Business Student Association – Officer

AMA SalesSIG

Honors and Awards

Southeast Marketing Symposium William O. Bearden Research Award Runner up 2012