Todd Bacile

Education

Florida State University, Tallahassee, Florida
 (Expected completion: 2013)
 Ph.D. in Business Administration emphasis in Marketing

Mississippi State University, Starkville, Mississippi
 Master of Business Administration

Wayne State University, Detroit, Michigan
 Bachelor of Science in Management

Published Books

•   Electronic Marketing: Communicating, Selling and Connecting People with Networks and Software. Raleigh, NC: Lulu, with Charles F. Hofacker (2012).

Research

"Refereed Journal Articles"

“The Klout Challenge: Preparing Your Students for Social Media Marketing,” in a special issue on teaching innovations at Marketing Education Review (forthcoming).

“A Services Perspective for Text Message Coupon Customization,” Journal of Research in Interactive Marketing, 5 (4), 244-257, with Ron Goldsmith (2011).

"Select Refereed Marketing Conference Abstracts"

• “Adapting Principles of Service Quality to Personal Media Marketing Communication,” presented at American Marketing Association Summer Educators’ Conference, Chicago, IL, with Charles F. Hofacker (2012).
• “Social Media Assessment for Marketing Students: The Klout Challenge,” presented at Academy of Marketing Science - World Marketing Congress, Atlanta, GA (2012).
• “The Co-Production of Marketing Communications Distributed through Personal Technology: A Service Customization Perspective,” presented at American Marketing Association Summer Educators’ Conference, San Francisco, CA, with Charles F. Hofacker (2011).
• “An Investigation into Corporate Ethical Behavior in Social Media,” presented at Society for Marketing Advances Conference, Memphis, TN, with Melissa Nieves (2011).

Teaching Experience

Instructor, Electronic Marketing, Marketing Department, Florida State University, Summer 2010-Present.

Instructor, Service Operations Management, Marketing Department, Florida State University, Summer 2012.

Teaching Assistant, Basic Marketing Concepts, Marketing Department, Florida State University, Fall 2009 and Spring 2010.

Related Industry Experience

Mississippi State University College of Business
Web Project Manager, 2008

GreenStone Farm Credit Services
Senior Technology Business Analyst & e-Business Specialist, 2001 – 2007

Compuware
Technology Analyst, 1998 - 2001

Professional Affiliations

American Marketing Association

Society for Marketing Advances

Honors and Awards

• Phi Kappa Phi
• Beta Gamma Sigma
• President of the MBA Student Association, Mississippi State University, 2008

Curriculum Vitae available at http://toddbacile.com