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FSU /  College of Business / Academic Programs / Departments / Marketing / Faculty / Faculty Profiles / Michael Brusco

Michael Brusco

Synovus Professor of Business Administration

Additional Information

Office Location: 
359 RBB

Contact Information

(850) 644-6512
Mike Brusco


Education: Ph.D., Florida State University

Curriculum Vitae:
Professor Brusco's vitae is available as an Adobe Acrobat PDF document. 

Marketing Research / Operations Management 

Research Interests
Social network analysis; Clustering; Computational statistics

Selected Published Research

  • Brady, Michael K., Clay M. Voorhees and Michael J. Brusco (2012), “Service Sweethearting: Its Antecedents and Customer Consequences,” Journal of Marketing, 76 (2), 81-98.
  • Liu, Ying, Sudha Ram, Robert F. Lusch and Michael Brusco (2010), “Multicriterion Market Segmentation: A New Model, Implementation and Evaluation,” Marketing Science, 29 (5), 880-894.
  • Brusco, Michael J., J. Dennis Cradit, and Stephanie Stahl (2002), “A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation,” Journal of Marketing Research, 39 (1), 99-109.
  • Brusco, Michael J. and Larry W. Jacobs (2000), “Optimal Models for Meal-Break and Start-Time flexibility in Continuous Tour Scheduling,” Management Science, 46 (12), 1630-1641.
  • Brusco, Michael J., Larry W. Jacobs, Robert J. Bongiorno, Duane Lyons and Baoxing Tang (1995), “Improving Personnel Scheduling at Airline Stations,” Operations Research, 43 (5), 741-751.

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