Ronald Goldsmith

Richard M. Baker Professor of Marketing

Office Location:

505 RBA

Phone: (850) 644-4401

E-mail: rgoldsmith@cob.fsu.edu

Education: Ph.D., University of Alabama

Curriculum Vita:
Professor Goldsmith's vitae is available as an Adobe Acrobat PDF document.

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Specialty: Consumer Behavior

Research Interests
diffusion of innovations and new products on-line consumer behavior

Current Projects
A model describing online shopping;
Reaction of consumer innovators to new product advertising

Selected Published Research

"The Relative Impact of Corporate Credibility And Celebrity Credibility On Consumer Reaction To Advertisements And Brands,"The Journal of Advertising, 29, (2000), pp. 43-54, (with S. Newell and B. Lafferty).
"The Development of a Scale to Measure Perceived Corporate Credibility," Journal of Business Research, 52, (2001),pp. 235-247, (with S. Newell).
"Using The Domain Specific Innovativeness Scale To Identify Innovative Internet Consumers," Internet Research: Electronic Networking Applications and Policy, 11, (2001), pp. 149-158.
"Measuring Consumer Innovativeness," Journal of the Academy of Marketing Science, 19, (Summer 1991), pp. 209-221, (with C. F. Hofacker).
"Race and Sex Differences in Self Identified Fashion Innovativeness and Opinion Leadership," Journal of Retailing, 63, (1987), pp. 411-425, (with M. T. Stith and J. D. Cradit).

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