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FSU /  College of Business / Academic Programs / Departments / Marketing / Faculty / Faculty Profiles / Ronald Goldsmith

Ronald Goldsmith

Richard M. Baker Professor of Marketing

Additional Information

Office Location: 
505 RBA

Contact Information

(850) 644-4401
Ron Goldsmith


Education: Ph.D., University of Alabama

Curriculum Vita:
Professor Goldsmith's  vitae is available as an Adobe Acrobat PDF document.

Specialty: Consumer Behavior

Research Interests
diffusion of innovations and new products on-line consumer behavior

Current Projects
A model of the "super consumer";
Consumer reaction to language differences in TV ads

Selected Published Research

Goldsmith, Ronald E., Leisa R. Flynn, and Ronald A. Clark (2014). The etiology of the frugal consumer. Journal of Retailing and Consumer Services, 21, 175-184. Distinguishes voluntary from constrained frugality and shows that materialism, status consumption, consumer individualism, and brand engagement influence frugality.

Flynn, Leisa R., Goldsmith, Ronald E., and Kim, Wan-Min (2013). A cross-cultural study of materialism and brand engagement. Journal of Multidisciplinary Research, 5 (3), 51-71. Compares levels of materialism between the U.S. and South Korea and assesses psychometric characteristics of materialism scales.

Goldsmith, Ronald E., Flynn, Leisa R., Goldsmith, Elizabeth, B., and Kim, Wan-Min (2013). Fashion innovativeness and materialism. Journal of Global Fashion Marketing, 4 (4), 266-286. The study investigates the relationship between materialism and fashion innovativeness in the U.S. and in Korea.

Goldsmith, Ronald E., Pagani, Margherita, and Hofacker, Charles F. (2013). Extraversion as a stimulus for user generated content. Journal of Research in Interactive Marketing, 7 (4), 242-256. The study shows that the personality characteristic of extraversion is positively related to generating online content.

Goldsmith, Ronald E., Lu, Selena, and Pagani, Margherita (2013). Social network activity and contributing to an online review site. Journal of Research in Interactive Marketing, 7 (2), 100-118. Shows that prior social network use and active online reviewing predict intention to post reviews on a review website.

Pillai, Kishore Gopalakrishna, Michael Brusco, Ronald Goldsmith, and Charles Hofacker (2014). Consumer Knowledge Discrimination. European Journal of Marketing, forthcoming 2014.


Check out my research through Google Scholar: