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FSU /  College of Business / Academic Programs / Departments / Marketing / Faculty / Faculty Profiles / Ronald Goldsmith

Ronald Goldsmith

Richard M. Baker Professor of Marketing

Additional Information

Office Location: 
505 RBA

Contact Information

(850) 644-4401
Ron Goldsmith


Education: Ph.D., University of Alabama

Curriculum Vita:
Professor Goldsmith's  vitae is available as an Adobe Acrobat PDF document.

Specialty: Consumer Behavior

Research Interests
diffusion of innovations and new products on-line consumer behavior

Current Projects
A model describing online shopping;
Reaction of consumer innovators to new product advertising

Selected Published Research

Check out my research through Google Scholar: