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FSU / College of Business / Academic Programs / Departments / Risk Mgt./Ins., Real Estate and Legal Studies / Faculty & Research
Faculty & Research
| Rational Design Rights IgnoranceProfessor David Orozco authored an article that examines why so few companies register shape trademarks. A theoretical model explains how different organizational routines actually prevent the integration of different types of intellectual property, culminating in the forfeiture of shape trademark rights. This research was published in The American Business Law Journal, a highly regarded and peer-reviewed business law journal. |
