Marketing

General Description

The Marketing faculty attempts to identify and add students to its program who are interested in and have the potential to pursue academic careers at leading universities and institutions throughout the world. It is the objective of the Marketing faculty to provide students with the training and experience that will permit them to pursue these academic careers. The curriculum is designed to accomplish this objective. However, attainment of the objective requires that each student admitted to the Doctoral Program make a commitment to:

1. Achieve a broad awareness of the various issues that constitute the field of marketing and an integrative understanding of their relationships.
2. Develop abilities to design and conduct empirical research that is publishable in the leading journals of the student’s primary interest area.
3. Maintain a tradition of scholarship and a professional commitment to excellence in teaching and instruction.