Marketing

Marketing in today's economy involves product development, promotion, pricing, and distribution of items to satisfy the needs and desires of customers. As a marketing major at FSU, you will study topics including marketing strategy, consumer behavior, and market research techniques. Marketing graduates are employed by a wide variety of organizations from consumer products companies, to major retailers, to sports and entertainment firms.

The marketing major is a limited access program. To be admitted to the marketing major, a student must meet the admission requirements for limited access programs in business. For more information on a Major in Marketing, please contact Mike Brady, Chair of the Marketing Department.

Marketing Major Sheet 2011-2012