COB's Kelsey Reddick spices up college cuisine
The kitchen isn’t where you would expect to find most college students, especially when the recipes call for quinoa, lentils or Moroccan-spiced anything. But that’s exactly where College of Business senior Kelsey Reddick spends a lot of her time, and you can read all about it on her blog: What Tasty Food (http://www.whattastyfood.com/).
Along with her blog-mate, FSU College of Communications student Megan Valente, Reddick experiments with flavors from different cuisines and then shares the recipe and experience with her fellow students, and the rest of us on the internet, through their blog.
“We wanted to create a blog to chronicle our culinary adventures together, but we knew we had to develop an angle that would attract attention. We settled on helping students get through college on more than ramen noodles – something a lot of people can relate to. Then we created an eye-catching name, WTF: What Tasty Food, and we were set,” says Reddick. “My studies in marketing certainly have helped us get our blog on the right path.”
Reddick will receive her bachelor’s degree this April from the newly created joint BS/MS Marketing Program in the Department of Marketing; this means she will officially begin her master’s degree in marketing in May and will graduate in spring 2012.
While their long-term plans aren’t set in stone, Reddick and Valente plan to create a cookbook from their blog.
“We’ve been working with a paid advertising provider specific to the food industry to spur other ventures from our blog, and a cookbook is our next goal at this point,” says Reddick. “We’re also working to expand the blog with a local angle, including restaurant reviews and interviews about local eateries, to engage other people in Tallahassee.”
Reddick’s internship at the Zimmerman Agency, a nationally recognized advertising, public relations, marketing and interactive firm based in Tallahassee, has proved to be an asset - she pitched What Tasty Food to a reporter at the Tampa Tribune and landed a great human-interest piece, which can be read here.
“We’re both really excited to be using our education to enhance one of our favorite hobbies and turn it into a profitable venture,” says Reddick. “Sort of like a great recipe for success.”