COB team brings home top prize from 2012 McDonough-Hilltop Business Strategy Challenge
Tallahassee, Fla. - A team of Florida State University College of Business undergraduates beat out 19 other universities from across the globe to bring home the prestigious first-place trophy from the 2012 McDonough-Hilltop Business Strategy Challenge (MHBSC) held at Georgetown University in Washington, D.C. The competition took place February 15-18.
The FSU team included Chase Eller, an accounting and finance major; Orlando Remak and Antoine Brandon, both majoring in finance and economics; and Kelli Lampkin, who is majoring in entrepreneurship and management. In addition to the first-place title, each team member won $2,000 worth of Kaplan test preparation.
The competing teams were charged with working for Street Sense, a local Washington, D.C., non-profit news organization that provides low-barrier employment opportunities for the homeless. The teams’ specific task was to find alternative ways to increase the news organization’s impact and awareness of homelessness in Washington, D.C., while generating enough revenue to make Street Sense sustainable.
“Our team won because our solution was the simplest, made best use of available resources and could be implemented immediately so that Street Sense could start seeing results right away,” said Lampkin.
The FSU team competed against teams from across the U.S., as well as China and Ireland. These included the University of Florida, Georgetown University, Johns Hopkins University, American University, University College Dublin (Ireland) and Shantou University (China). McGill University (Canada) placed second, followed by Washington University of St. Louis and the University of Michigan.
The teams were judged on their analysis of the case, recommendations provided and presentation style. The Business Strategy Challenge Judging Panel consisted of evaluators drawn from academia, professional practice, and the client company.
“We were happy to bring international recognition to our university, while simultaneously offering advice that may bring positive change to the homeless of Washington D.C.,” Eller said. "We’re grateful to the Student Government Association for funding our trip.”
The McDonough-Hilltop Business Strategy Challenge (MHBSC) is a non-profit case consulting competition organized by Hilltop Consultants, a consulting group at Georgetown University, and primarily sponsored by Georgetown’s McDonough School of Business.