’73 grad establishes Bob and Pam Sasser Scholarship in Marketing Excellence

Tallahassee, Fla. – When Dollar Tree, Inc. president and CEO Bob Sasser pays one of his frequent visits to their classrooms to
speak, students at the Florida State University College of Business have the unique opportunity to hear from one of the country’s top marketing professionals.

Now,marketing students also will benefit from the Bob and Pam Sasser Scholarship in Marketing Excellence, which Sasser, a 1973 marketing graduate and member of the 2009 College of Business Hall of Fame, established in June 2011 with a $100,000 gift to the college’s Marketing Department.

“I am extremely proud of Florida State University’s College of Business,” said Bob Sasser. “The educational experience is challenging and rewarding and the opportunity that it provides thousands of students each year is superb. Pam and I are very happy to be in a position to support students in their educational endeavors.”

Sasser joined the Chesapeake, Va., based Dollar Tree Stores, in 1999 as chief operating officer. He has been president since 2001 and chief executive officer since 2004. Under his leadership, Dollar Tree has grown from a small regional company located predominately in the Mid-Atlantic states to an international company with stores across the 48 contiguous states and four Canadian provinces. In 2008, Dollar Tree entered the Fortune 500 largest companies in America and was No. 1 in total returns to shareholders. Today, Dollar Tree is the largest retailer in America, selling products predominately at the single price of $1. With more than 4,100 stores and growing, sales have been forecast to surpass $6.5 billion dollars in 2011.

“We are fortunate that Bob shares his great wealth of experience and insights with our students in the classroom,” said Caryn Beck-Dudley, College of Business dean.“With his very generous gift, he has taken his commitment to the next level, and we are grateful. This scholarship will mean so much to the students, particularly during this economic downturn.”

About the FSU College of Business

Founded in 1950, the College of Business is one of the nation’s youngest business schools, yet it is one of the 10 largest in the nation. With more than 5,700 students, the College boasts a distinguished full-time faculty of 102, including one Francis Eppes professor, eight eminent scholars, three university-named professors and 28 endowed professors. Accredited by the AACSB,
the College offers eight undergraduate degrees (BS) with 10 majors, and the graduate program offers six master’s degree programs (MBA, MSF, MSM, MS in MIS, MSM in RMI and MAcc) and seven majors at the doctoral level (PhD). These academic majors are available through the College’s five departments: Accounting, Finance, Management, Marketing and Risk Management/Insurance, Real Estate & Legal Studies. The College also has one independent, industry-specific program, the Dedman School of Hospitality, which offers one undergraduate degree with two majors. The Dedman School of Hospitality has eight distinguished full-time
faculty, which include four endowed professors. The College is also home to 11 research centers and institutes. For more information about the Florida State University College of Business, please go to www.cob.fsu.edu/grad.