The Jim Moran Institute
for Global Entrepreneurship

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Address, RBB 223
M-F, 8am-5pm
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Phone 850/644-3372
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Develop a Business Plan

This is probably the most important step in starting a business but one that is often overlooked. It is important that you write the plan although seeking assistance or advice may be necessary to complete it. The business plan is really your blueprint for success. In developing it you will determine the market potential for your product/service, study and evaluate the competition, determine pricing of your product/service, and develop financial statements.

There are two purposes for writing a business plan: to provide a clearly articulated statement of strategy for internal operational purposes and to create a selling document to be shared with outsiders for the purpose of convincing potential lenders or investors that your business is potentially profitable and conceptually sound.

JMI Business Plan Page
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