Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel
Daekwan Kim Associate Professor

Phone: (850) 644-7890

Office: 358 RBB

E-mail: dkim@cob.fsu.edu

Education: Ph.D., Michigan State University

Curriculum Vitae:
Professor Kim's resume is available as an Adobe Acrobat PDF document.

Specialty: Multinational Business

Research Interests
Information Technology and its Impact on a Firm's Marketing Strategies
Information Technology for Global Supply Chain Management
International Channel Relationships
International Brand Management

Current Projects
The Impact of Information Technology on Firm Performance
Information Technology and Channel Relationships
International Branding: Multidimensional Approach

Selected Published Research
  • "International Business Competence and the Contemporary Firm," Journal of International Business Studies, (forthcoming), with G. Knight
  • "Revitalizing Suffering Multinational Brands: An Empirical Study," International Marketing Review, (2007), 24 (3), 350-372, with M. Andrews
  • "Brand Equity: A Supply Chain Perspective," Journal of Business Research, (2006), 59 (8), 887-895, with S. Seggie and S. T. Cavusgil
  • "Information System Innovations and Supply-Chain Management: Channel Relationships and Firm Performance," Journal of Academy of Marketing Science, (2006), 34 (1) 40-54, with S.T. Cavusgil and R. Calantone.
  • "The Influence of Internal and External Firm Factors on International Product Adaptation Strategy and Export Performance: A Three-Country Comparison," Journal of Business Research, (2006), 59 (2), 176-185, with R. Calantone, J. Schmidt, and S.T. Cavusgil.
  • "The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View," Industrial Marketing Management, (2006), 35 (4), 493-504, with F. Wu, S. Yeniyurt, and S.T. Cavusgil