Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel
Michael Brusco Synovus Professor of Business Administration

Phone: (850) 644-6512

Office: 359 RBB

E-mail: mbrusco@cob.fsu.edu

Education: Ph.D., Florida State University

Curriculum Vitae:
Professor Brusco's resume is available as an Adobe Acrobat PDF document.

Specialty: Operations Management / Management Science / Marketing Research

Research Interests
Clustering, segmentation, variable selection, social networks, scheduling

Current Projects
Exact and approximate algorithms for clustering; exact and approximate algorithms for scheduling; exact and approximate algorithms for blockmodeling of social network data; exact permutation tests; variable selection in polynomial regression.

Selected Published Research
  • "Multicriterion Market Segmentation: A New Model, Implementation and Evaluation." Marketing Science (in press, with Y. Liu, S. Ram, and R. Lusch).
  • "Multiobjective Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value." Journal of Marketing Research, 40 (May, 2003), pp. 225-234 (with J. D. Cradit and A. Tashchian).
  • "A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation." Journal of Marketing Research, 39 (February, 2002), pp. 99-109 (with J. D. Cradit and S. Stahl).
  • "Optimal Models for Meal-Break and Start-Time Flexibility in Continuous Tour Scheduling." Management Science, 46 (December, 2000), pp. 1630-1641 (with L. Jacobs).
  • "Personnel Tour Scheduling when Starting-Time Restrictions are Present." Management Science, 44 (April, 1998), pp. 534-547 (with L. Jacobs).
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