Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel
Joe Cronin John R. Kerr Research Chair in Marketing

Phone: (850) 644-7858

Office: 426 RBA

E-mail: jcronin@cob.fsu.edu

Education: Ph.D., Ohio State University

Curriculum Vitae:
Professor Cronin's resume is available as an Adobe Acrobat PDF document.

Specialty: Sports Marketing

Research Interests
Customer Satisfaction and Service Quality
Service Innovation
Substaniability
Entrepreneurship Strategies in Services
Public transportation
Sports marketing

Current Projects
Service Segmentation Strategies
The Role of Entreprenuership and Market Orientation in Marketing Services
Service Innovation Strategies
Service Loyality Issues
Non-Linear Effects in Services
Effects of Negative Voice
Social Influences in Services


Selected Published Research
  • "Strategies to Offset Performance Failures: The Role of Brand Equity," Journal of Retailing, (Forthcoming), with Michael K. Brady, Michelle Roehm, and Gavin Fox
  • "Some new thoughts on perceived service quality: A hierarchical approach," Journal of Marketing, 65, (July 2001), pp. 34 (with M. K. Brady)
  • "Modeling Service Alliances: An Exploratory Investigation of Spillover Effects in Service Partnerships, Vol. 28, Issue 6, June (2007), 609-622. with Brian Bourdeau and Clay Voorhees.
  • "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, 58, (January 1994), pp. 125-131, (with S. A. Taylor)
  • "SERVQUAL versus SERVPERF: Reconciling Performance Based and Perceptions-Minus-Expectations Measurement of Service Quality," Journal of Marketing, 56, (July 1992), pp. 55-68, (with S. A. Taylor)