Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
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Contact
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Phone 850/644-4091
Personnel personnel
Leisa Flynn Professor

Phone: Not Available

Office: 502 RBA

E-mail: eflynn@cob.fsu.edu

Education: Ph.D., University of Alabama

Curriculum Vitae:
Professor Flynn's resume is available as an Adobe Acrobat PDF document.

Specialty: Consumer Behavior

Research Interests
Methodological issues in consumer behavior;
Outsider consumers;
Gender issues in marketing.

Current Projects
Interaction of attractiveness and expertise in advertising spokespeople;
Reconceptualization of the laggard consumer;
DEA in the managerial applications of service quality.

Selected Published Research
  • "Four Subtle Sins in Scale Development: Some Suggestions for Strengthening the Current Paradigm," International Journal of Market Research, 43, (2001), pp. 409-423., (with Dawn Pearcy)
  • "A Short Valid Measure of Perceived Knowledge, Journal of Business Research, 46, (September 1999), pp 57-66. (with Ronald E. Goldsmith)
  • "Opinion Leaders and Opinion Seekers: Two New Measurement Scales," Journal of the Academy of Marketing Science, 24, (1996), pp. 137-147 (with, Ronald E. Goldsmith, and Jacqueline K. Eastman)
  • The King and Summers Opinion Leadership Scale: Revision and Refinement," Journal of Business Research, 31, (September 1994), pp. 55-64. (with Ronald Goldsmith, and Jacqueline Eastman)
  • "Do Standard Scales Work in Older Samples?" Marketing Letters, 4, (1993): pp. 127 - 137.