Department of
Marketing
Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel
Ron Goldsmith Richard M. Baker Professor of Marketing

Phone: (850) 644-4401

Office: 505 RBA

E-mail: rgoldsmith@cob.fsu.edu

Education: Ph.D., University of Alabama

Curriculum Vitae:
Professor Goldsmith's resume is available as an Adobe Acrobat PDF document.

Specialty: Consumer Behavior

Research Interests
diffusion of innovations and new products on-line consumer behavior

Current Projects
A model describing online shopping;
Reaction of consumer innovators to new product advertising

Selected Published Research
  • "The Relative Impact of Corporate Credibility And Celebrity Credibility On Consumer Reaction To Advertisements And Brands,"The Journal of Advertising, 29, (2000), pp. 43-54, (with S. Newell and B. Lafferty).
  • "The Development of a Scale to Measure Perceived Corporate Credibility," Journal of Business Research, 52, (2001),pp. 235-247, (with S. Newell).
  • "Using The Domain Specific Innovativeness Scale To Identify Innovative Internet Consumers," Internet Research: Electronic Networking Applications and Policy, 11, (2001), pp. 149-158.
  • "Measuring Consumer Innovativeness," Journal of the Academy of Marketing Science, 19, (Summer 1991), pp. 209-221, (with C. F. Hofacker).
  • "Race and Sex Differences in Self Identified Fashion Innovativeness and Opinion Leadership," Journal of Retailing, 63, (1987), pp. 411-425, (with M. T. Stith and J. D. Cradit).