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Phone:
(850) 644-7864
Office:
255 RBB
E-mail:
Chofacker@cob.fsu.edu
Education: Ph.D., University of California, Los Angeles
Curriculum Vitae:
Professor Hofacker's resume is available as an Adobe Acrobat PDF document.
Specialty: Electronic Marketing
Research Interests
Internet Marketing;
Consumer Choice Online.
Current Projects
What makes consumers click?
Selected Published Research
- Hofacker, Charles F., Mark Gleim and Stephanie Lawson (2009), “Revealed Reader Preference for Marketing Journals,” Journal of the Academy of Marketing Science, in press.
- Hofacker, Charles F. and Jamie Murphy (2009), “Consumer Web Page Search, Clicking Behavior and Reaction Time,” Direct Marketing: An International Journal, in press
- Hofacker, Charles F. (2008), “E-Tail Constraints and Tradeoffs,” Direct Marketing: An International Journal, 2 (3), 129-143 [This paper chosen as an Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2009].
- Pillai, K. G. and C. F. Hofacker (2007), “Calibration of Consumer Knowledge of the Web,” International Journal of Research in Marketing,
- Hofacker, C. F., R. G. Goldsmith, E. Swilley and E. Bridges (2007), "E-Services: A Synthesis and Research Agenda," Journal of Value Chain Management, 1(1/2), 13-44 [Winner Best Paper Award for the Journal of Value Chain Management, 2007].
More Information
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Location & Hours
850/644-4091