 |
Phone:
(850) 644-1140
Office:
416 RBA
E-mail:
gknight@fsu.edu
Education: Ph.D., Michigan State University
Curriculum Vitae:
Professor Knight's resume is available as an Adobe Acrobat PDF document.
Specialty: Multinational Business
Research Interests
Marketing management and strategy. International marketing strategy; Exporting and foreign market entry strategies; International strategy of the born global firm International entrepreneurship; International services marketing;
Current Projects
- Marketing strategy in emerging markets and bottom-of-the-pyramid countries
- 'Born global' firms;
- International entrepreneurship
Selected Published Research
- S.T. Cavusgil, G. Knight and J. Riesenberger (2008) International Business: Strategy, Management, and the New Realities, 1st Ed., textbook published by Prentice Hall
- G. Knight and D. Kim "International Business Competence and the Contemporary Firm", Journal of International Business Studies, forthcoming.
- D. Kuhlmeier and G. Knight (2006), "Antecedents to Internet-Based Purchasing: A Multinational Study" International Marketing Review, 22(4): 460-73
- M. Czinkota and G.A. Knight (2005), "Marketers Can be Part of the Solution in Combating Global Terrorism," Marketing Management, 14 (May/June): 33-39
- Brady, M., G.A. Knight, J. Cronin, G.T. Hult, and R. Hurley (2005), "Removing the Contextual Lens: A Multinational, Multi-Setting Comparison of Service Evaluation Models," Journal of Retailing, 81(3): 215-224
- Knight, G. A. (2000), "Entrepreneurship and Marketing Strategy: The SME Under Globalization," Journal of International Marketing, 8 (2): 12-32. * (Winner, Hans B. Thorelli 5-Year Award for the best article in international marketing, Journal of International Marketing)
|
|