Department of
Marketing

Location Location & Hours
Address, RBA 307
M-F, 8am-5pm
Map
Contact
e-mail send e-mail
Phone 850/644-4091
Personnel personnel
Gary Knight Associate Professor & Director of the Multinational Business Program

Phone: (850) 644-1140

Office: 416 RBA

E-mail: gknight@fsu.edu

Education: Ph.D., Michigan State University

Curriculum Vitae:
Professor Knight's resume is available as an Adobe Acrobat PDF document.

Specialty: Multinational Business

Research Interests
Marketing management and strategy.
International marketing strategy;
Exporting and foreign market entry strategies;
International strategy of the born global firm
International entrepreneurship;
International services marketing;

Current Projects
  • Marketing strategy in emerging markets and bottom-of-the-pyramid countries
  • 'Born global' firms;
  • International entrepreneurship


Selected Published Research
  • S.T. Cavusgil, G. Knight and J. Riesenberger (2008) International Business: Strategy, Management, and the New Realities, 1st Ed., textbook published by Prentice Hall
  • G. Knight and D. Kim "International Business Competence and the Contemporary Firm", Journal of International Business Studies, forthcoming.
  • D. Kuhlmeier and G. Knight (2006), "Antecedents to Internet-Based Purchasing: A Multinational Study" International Marketing Review, 22(4): 460-73
  • M. Czinkota and G.A. Knight (2005), "Marketers Can be Part of the Solution in Combating Global Terrorism," Marketing Management, 14 (May/June): 33-39
  • Brady, M., G.A. Knight, J. Cronin, G.T. Hult, and R. Hurley (2005), "Removing the Contextual Lens: A Multinational, Multi-Setting Comparison of Service Evaluation Models," Journal of Retailing, 81(3): 215-224
  • Knight, G. A. (2000), "Entrepreneurship and Marketing Strategy: The SME Under Globalization," Journal of International Marketing, 8 (2): 12-32. * (Winner, Hans B. Thorelli 5-Year Award for the best article in international marketing, Journal of International Marketing)