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General Description The Marketing faculty attempts to identify and add students to its program who are interested in and have the potential to pursue academic careers at leading universities and institutions throughout the world. It is the objective of the marketing faculty to provide students with the training and experience that will permit them to pursue these academic careers. The curriculum is designed to accomplish this objective. However, attainment of the objective requires that each student admitted to the doctoral program make a commitment to: (1) Achieve a broad awareness of the various issues that constitute the field of marketing and an integrative understanding of their relationships. Program Structure The curriculum is structured into three areas: Analytical Tools and Research (TAR), Support Area, and Primary Area. Each of these areas is discussed in turn below. Analytical Tools and Research Area (TAR) Requirements The purpose of the sequence of research tool courses is to provide the student with the technical skills to write a dissertation and to conduct other high-quality publishable research in an area of interest. A minimum grade point average of 3.20 in the TAR area is required. A minimum of fifteen (15) hours of course work is required based on the directives identified below. Again, the student is encouraged to work with his or her advisor to develop a set of tool courses that best fit the student's interests and objectives. In each case, this sequence of courses will be subject to approval by the Associate Dean for Graduate Programs as part of his/her responsibility in approving the student's overall program. Marketing TAR Requirements (1) All Marketing Doctoral students must take the following two courses:
(2) In addition, you will choose nine (9) hours of coursework from the list below. List 1: (no more than 3 hours)
List 2: (6 or 9 hours)
Support Area The purpose of the support area is to develop an in-depth current level of knowledge of a particular area relevant to marketing. This level of understanding should provide the conceptual foundations and literature base for conducting high quality, publishable research in the field of marketing. The Support Area requires a minimum of nine (9) hours of graduate course work including at least one doctoral level course, although additional course work beyond the minimum may be - and frequently is - required. A minimum grade point average of 3.20 in the support area is required. Students work with the Marketing Doctoral Advisor and their Support Area Advisor to develop a sequence of courses constituting the support area. The course work of the support area and the entire program is subject to approval by the Marketing Doctoral Committee and the College of Business Associate Dean for Graduate Programs. The Support Area of study may be in a field either outside of the department, but within the College, or outside of the College. In either case, those faculty members will "certify" the support area, e.g., Management, Psychology or Communications. The support area exam, when required, must be taken and passed prior to taking the primary area Exam. The Associate Dean for Graduate Programs and the Marketing Doctoral Advisor must be notified in writing by the Support Area Advisor of the student's successful completion of the support area. Primary Area The Primary Area requires eighteen (18) hours of graduate course work in Marketing. The courses are:
Each of these courses will trace development of thought in an area of marketing or analytics to its current state and provide the necessary knowledge to add to the discipline. A minimum of 3.20 overall grade point average is required in the Primary Area. The reading list of each course will consist primarily of original sources (i.e., journal articles and books) and coverage may be augmented by interpretive and integrative readings from textbooks. In addition, until a student is admitted to candidacy, a Directed Individual Study [(DIS) MAR 6918] project, to be submitted for publication to a refereed journal, is required. The normal sequence of these courses is identified below:
For more information on the Marketing Ph.D. Program, please contact Dr. Mike Brady. The Marketing Doctoral Program Credo |