Profiles

Alumnus Bob Sasser, B.S., Marketing, '73, has been selected as one of three College of Business 2009 Hall of Fame inductees at Florida State University.

Bob Sasser

2009 Hall of Fame inductee, B.S., Marketing, '73


Bob Sasser is the President and Chief Executive Officer of Dollar Tree, Inc., the nation's largest $1.00 discount variety store chain.

Beginning his retail career in 1973, Sasser spent 2 years in the training program with W.T. Grant Company before joining Roses Stores Inc. in their field management program. Over the next 18 years, he rose through the ranks at Roses serving in various roles including Sales Promotion Manager, Buyer of Children's apparel, Divisional Merchandise Manager of Homelines and Vice President – General Merchandise Manager of Hardlines. In 1994, Sasser left Roses for an opportunity as Vice President and General Merchandise Manager at Michaels Stores where he was an integral part in growing the company to a national chain of over 450 stores. In 1997, Sasser returned to his roots at Roses Stores for the larger role of Senior Vice President of Merchandising and Marketing.

Joining Dollar Tree in April 1999 as Chief Operating Officer, Sasser was promoted to President in September 2001 and at the end of 2003, he was promoted to his current position of President and Chief Executive Officer.

Under Sasser's leadership, Dollar Tree has grown to a national chain with almost 3600 stores across all 48 contiguous states. Sales have grown from $900 million in 1998 to over $4.6 billion in 2008 with "best in class" quality of earnings and return on invested capital. Over the past 10 years the value of Dollar Tree stock has increased 43% and for the past year, as of December of 2008, the Dollar Tree share price gained over 80%. During this same period, the Dow Jones Industrials lost 31% and the S&P 500 plummeted 36%. In recognition of this performance, Forbes named Dollar Tree the #1 performer in its "2008 Platinum 400, the Best Big Companies in America" list.

Active in civic and community affairs, Sasser serves as a Trustee and member of the audit committee for the Virginia Foundation for Independent Colleges and most recently began service on the advisory board of "Operation Homefront." He is a charter member of Lynnhaven River Now; an organization dedicated to improving the water quality of the Lynhaven River, a tidal basin to the Chesapeake Bay. Sasser is a supporter of the United Way of South Hampton Roads and a member of the "Tocqueville Society".

Dollar Tree, Inc. operates 3572 stores in 48 states as of November 1, 2008. Dollar Tree (NASDAQ: DLTR) is a member of the S&P midcap 400 index.